This product was shipped in a flat box. I have a different type for our truck and we love it and I wanted to get one for our SUV which is a Ford Edge . I chose this one cause it matched our edge colors.however it didn’t fit. The straps were to small and didn’t adjust. This product would most likely fit in a small compact car but not a suv. However, the material is tough, durable and very attractive.Easy to install. Holds my water bottles and kleenex box.I really want to like this, but there are two things that bug me. First, my purse is not large at all. Maybe 10” square with a 3” wide bottom and it barely fits. Second, it sits behind the seats in my Audi A3 and I didn’t realize how difficult it would be to twist around to get my purse in there. When I’m alone in the car, I won’t bother to use it. I’ll use it when I have a front seat passenger.Doesn't fitWife really loves it.My purse don't fall back anymore and holds what I put there.Nice for small bags.Not able to hold large bagsThe wife loves the convenience of having her purse handy.